OBJECTIVE

The objective of this project is to create motion graphics promotional videos and posts that convey the desire to get started to capture the attention of new potential customers on social media and in-person. A training app will also be created. This will work to gain the attention of customers, as well as build a connection between the customer and YoungLA. The brand is providing them affordable fitness clothing and resources to get started on their fitness journey.

PROBLEM

YoungLA most commonly use customer reviews, motion videos and photoshoots to promote their products which is great for people who know of the brand. However, the brand lacks variety and body inclusivity, as well as lack of social media presence on other various platforms. This makes it difficult for the brand to reach new customers. Even though the brand focuses on fitness and promotes their new collections and drops, the content shared connects more to aesthetic rather than actual fitness.

GOALS

● Attract new potential customers

● Expand into other locations other than Los Angeles

● Increase engagement with brand (online and in-person)

● Effective short video advertisements

● Expand more into wellness/training in addition to attire